Passion and Dedication to the Sport.
We’ve been in the cycling and triathlon industry working as expert mechanics, wheel-builders, component designers, coaches, bike fitters and product reviewers. We use our expertise to provide our customers high-quality advice and service in bike and component recommendations, bike fitting, mechanical services, nutrition and performance apparel.

Dedication to High-Performing, Technically-Advanced Products.
We are dedicated to provide top quality, high-performing cycling and triathlon products to help you obtain maximum efficiency and comfort while on your bike. We only sell products that meet our high testing satisfaction standards – and products that we use ourselves. Our goal is to equip you with technically-advanced products. We pay attention to even the smallest details as we treat each part as if it were our own. We believe in providing honest advice and service.

Committed to Reducing Our Environmental Pedalprint.
We are committed to reducing our impact on the environment. We recycle, reuse and use pedal power as much as possible. Our customers receive their products in boxes we accumulate from suppliers or brought from home by our employees. Any grease or oil we use is recycled.

Giving Back to Our Community.
Each year, we give monetary donations to local and international environmental and social organizations that promote change. Throughout the year, our employees participate in social and environmental volunteer efforts such as trail building, cycling races and school programs. In 2011, through fundraising efforts, we contributed nearly $18,000 to World Bicycle Relief’s Student Education Empowerment program, positively changing the lives of students, families and communities in Africa through bikes….. and to the GROWE Foundation, teaching kids healthy eating to help reduce childhood obesity. In 2012, we hope to impact the lives of our local and international community even more!

Fly Faster & Be Good.